Sony Buys Bungie for a Reported $3.6 Billion

After the recent annoucement by Microsoft to acquire Activision-Blizzard … Sony’s decided to do something similar. Sony is planning to buy Bungie – makers of Destiny in a deal worth around $3.6 billion. The deal looks small in comparison to Microsoft/Activision-Blizzard deal.

Taken from Engadget … Sony has plans to acquire Bungie, the studio behind the hit sci-fi MMO Destiny, in a deal worth $3.6 billion. Bungie will join the Sony Interactive Entertainment family, which includes Insomniac Games, Naughty Dog, Guerrilla Games, Sucker Punch Productions, Bluepoint Games and a handful of other prominent studios.

Bungie is positioning the acquisition as the start of a new era for the company — one focused on global multi-media entertainment, not just games. Bungie will retain creative control over its franchises and continue to develop for multiple platforms, not just PlayStation, according to a blog post by CEO Pete Parsons.

“We will continue to independently publish and creatively develop our games,” he wrote. “We will continue to drive one, unified Bungie community. Our games will continue to be where our community is, wherever they choose to play.”

The deal follows news on January 18th that Microsoft is buying Activision Blizzard for $69 billion, and it’s the latest sign that the video game industry has entered the consolidation stage. Massive companies including Microsoft, Sony and Tencent are in the process of sweeping up as many studios as they can in a battle for exclusive experiences. As console makers, Sony and Microsoft hold particular power in these negotiations, with built-in audiences of millions on the PlayStation and Xbox platforms.

Source: Engadget

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