It’s a way to beat the scalpers … by offering the Xbox Series X to their valued customers.
Taken from TheVerge … If you’re hunting for an Xbox Series X, you might want to check your email inbox. Microsoft has been emailing out special links over the past week to the Microsoft Store, that let you directly order an Xbox Series X bundle. Microsoft says it has a “limited supply of Xbox Series X bundles” that are available to “valued Microsoft customers” in the US.
The emails are addressed to Microsoft Store customers, and bundles are available on a first-come and first-serve basis. Microsoft is limiting orders to one bundle per order, or two bundles per 30-day period. The links to order a bundle are unique and tied to a Microsoft Account, and don’t always guarantee that stock is available for a purchase.
Source: TheVerge