HyperX, the gaming division of Kingston Technology Company, Inc., today announced it is joining forces with the Red Bull Racing Esports team as the Official Peripheral Partner. To provide a competitive edge and take their esports racing to the next level, Red Bull Racing Esports will have access to HyperX’s market-leading gaming mice and keyboards and award-winning Cloud headsets for training and competitions. As part of the partnership, HyperX branding will be featured on the team kit and in-game livery of the team cars.
HyperX has built a reputation among gaming communities around the world by creating quality peripherals that enhance the gaming experience and provide comfort and playability, enabling pro players to stay sharp and focused whether a race lasts for 30 minutes or six hours.
“Red Bull has been a longstanding partner of HyperX, whether running LIVE arena tournaments or competitions, so it was a natural progression to expand our partnership to include sponsorship of the Red Bull Racing Esports team,” said Paul Leaman, vice president, HyperX – EMEA. “We also see a lot of synergy between our brands as Red Bull ‘gives wings’ to people and ideas. HyperX is driven by passion to shape the culture of gaming and empower each individual to achieve their best.”
The HyperX line of Cloud gaming headsets not only offer top quality audio, ensuring Red Bull Racing Esports drivers don’t miss out on crucial information, but they are also lightweight and feature HyperX’s signature memory foam found within the earcups and headbands to guarantee comfort and adaptability.
Red Bull Racing Honda’s Chief Marketing Officer, Oliver Hughes, said: “We are incredibly proud of the growth and success of our Esports Team, which is in turn enabling us to partner with other market leaders in this space. Competing in such a wide variety of sim racing series’ relies on maintaining absolute focus and concentration during training and competition. Our drivers process a huge volume of audio and visual information incredibly quickly and need to react in an instant without distraction. Having the right peripherals is crucial and our new partnership with HyperX will enhance the audio experience and competitiveness of our sim racers.”