Today, Electronic Arts Inc. announced its world-famous football games will move forward under a new EA SPORTS FC brand in 2023. The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football. EA SPORTS FC will be the platform for EA to innovate, create, and grow new experiences. It will bring more areas of the sport to life, and harness the collective strength of more than 150 million players across EA SPORTS’ global football games – and reach hundreds of millions of new fans in the years to come.
“Our vision for EA SPORTS FC is to create the largest and most impactful football club in the world, at the epicenter of football fandom,” said Electronic Arts CEO Andrew Wilson. “For nearly 30 years, we’ve been building the world’s biggest football community – with hundreds of millions of players, thousands of athlete partners, and hundreds of leagues, federations, and teams. EA SPORTS FC will be the club for every one of them, and for football fans everywhere.” EA SPORTS FC brings the strength of more than 300 individual licensed partners, giving players access to more than 19,000 athletes across 700 teams, in 100 stadiums and over 30 leagues around the world. Through EA SPORTS FC, EA will further grow the reach and power of its football licensing portfolio by retaining and expanding the licensed football content, scaling to new experiences, and increasing access through more platforms. EA will also build on a foundation of inclusivity and innovate in new areas around both women’s and grassroots football for the global community.
The introduction of EA SPORTS FC will not impact any current EA SPORTS global football games, and EA and FIFA are excited to deliver the greatest, most expansive EA SPORTS FIFA ever later this fall. Our final FIFA product will also include more game modes, features, teams, leagues, players, and competitions than any previous edition. Fans will be able to experience these innovations across the full EA SPORTS FIFA ecosystem including FIFA Mobile, FIFA Online 4, and eSports.
Wilson continued: “We’re thankful for our many years of great partnership with FIFA. The future of global football is very bright, and fandom around the world has never been stronger. We have an incredible opportunity to put EA SPORTS FC at the heart of the sport, and to bring even more innovative and authentic experiences to the growing football audience.”
EA has developed the most extensive and comprehensive network of partnerships and licenses in the sport – all in the name of delivering a truly immersive experience to fans everywhere. EA SPORTS FC will be the only place fans can play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, LaLiga, Serie A, and MLS, among many others. The breadth and depth of EA’s ecosystem of licensed content will enable it to offer unrivaled authenticity in EA SPORTS football games, now and for many years to come.
More information on EA SPORTS FC will be made available in Summer 2023.
Partner Quotes:
Premier League
“EA SPORTS is a long-term and valued partner of the Premier League, and we look forward to continuing to work together in the new era of EA SPORTS FC.” -Richard Masters, Premier League Chief Executive
LaLiga
“EA SPORTS represents the pinnacle of interactive football experiences today and for the future, and we’re honored to continue working with them, as we have for more than 20 years,” said Javier Tebas, President of LaLiga. “We are committed to partnering with EA SPORTS FC to provide an innovative and authentic experience and to grow the love of football together, around the world and for years to come.”
Bundesliga
“We have an outstanding partnership with EA,” said Bundesliga CEO Donata Hopfen. “EA SPORTS is an established and valuable part of the football world, and we’re excited about everything that is to come as a result of our innovative partnership. We look forward to seeing Bundesliga and Bundesliga 2 incorporated into EA SPORTS FC.”
UEFA
“With a shared commitment to serve football fans around the world, we look forward to our continued partnership with EA SPORTS FC to provide players with authentic in-game experiences featuring the club competitions they love.” -Guy-Laurent Epstein, Director of Marketing, UEFA
CONMEBOL
“Connecting football fans to their favorite clubs, players, competitions, and fellow fans through digital experiences is paramount to the future of football fandom, and we are delighted to partner with EA SPORTS FC to provide these immersive experiences to fans across the world.” -Juan Emilio Roa, Marketing and Commercial Director, CONMEBOL
NIKE
“We are excited to continue and expand our long partnership with EA SPORTS as we serve athletes at the intersection of sport, gaming and culture,” said DJ van Hameren, EVP & CMO, NIKE Inc. “Our partnership with EA SPORTS FC will authentically grow the ways our communities can play and engage with sport.”